Rock Rosselle

This is a branding & apparel design concept for a female mountain biking brand called Rock Roselle, pioneering what femininity, slow fashion and US manufacturing looks like for the sporting goods industry.

Client | Rock Rosselle

Deliverables | logo mark + creative direction + brand aesthetic + repeat patterns for signature jersey + visuals for apparel + stickers + marketing visuals

Kickstarter Video Credit | Tori Sowul

rock-r.png
Artboard 2 copy 6.png
Artboard 2 copy.png
rock-r-bike-branding-final.png
Artboard 2 copy 5.png
rock-r-bike-branding-final-art.png
racer-hat-modified.png
rock-r-bike-branding-final.png
rock-r-bike-branding-final.jpg
Artboard 2 copy 4.png
Artboard 2 copy 3.png
Artboard 2 copy 8.png
action.png